The denim jean, suburban planning, and the personal computer were invented here. Its landscape requires tools that deal with the edge of the known. Since its beginning, California has been a border zone. A nondescript of office designing apparel for the 21st century. The scaffolding that holds up a network of desire. The pulverized stone crushed into microprocessors. THIS IS THE LIMIT The place somewhere outside of some city. I've never watched one single minute of Keeping Up with the Kardashians.Kim Kardashian and Khloé Kardashian ? and for new winter issue of #032c. But we really didn't care, because the story was incredible.” And once again, the city where they live affords them a kind of freedom they might not find elsewhere.
“For a lot of Americans, it was crazy why we did it,” Joerg says. “I was really impressed with how Kanye works, how well-informed he is, how smart he is. “Yes, definitely, but we don't care,” says Maria, who has worked with West as a consultant for Yeezy. It's also a brazen endorsement of Kanye and Kim by a highly respected editorial voice of the “serious” European fashion cognoscenti. It's a haunting, sexually charged fashion editorial that explores the industrial desert sprawl between Hollywood and Malibu and the suburb there where the Kardashian-West family lives. Issue 31 included a story called “Calabasas,” conceptualized by Kanye West and shot by the photographers Mert & Marcus, featuring Kim Kardashian, Travis Scott, Yeezy muse Amina Blue, and others from West's circle. “I just find it intellectually so fucking lazy.” “We're extremely bored when people still try to make a distinction between underground and mainstream and are snobbish about things happening in the so-called mainstream,” Joerg says. Many of the qualities it takes to be a force of influence in fashion and media today are native to 032c-an ability to think across any and all platforms (including soft goods), a comfort and ease with multiple disciplines and the convergences between them, and a disdain for the separation between the mainstream and the underground, a flattening across the spectrums of art, fashion, and entertainment that allows for greater access and inclusivity. “The apparel makes the idea of 032c so much more accessible.” “I didn't anticipate that it would grow so quick,” he says. To date, about 4,500 pairs of the “Remove Before Sex” socks (“Really great made-in-Germany quality,” Joerg says) have been sold. 032c Apparel is carried by about 30 of the best retailers in the world, including Union in Los Angeles, the Broken Arm in Paris, Selfridges in London, and, and much of what is released sells out in a day. note to the apparel-it's just like a fucking bulldozer,” says Joerg. “I think the magazine will be rendered a P.S. Joerg discovered 032c fashion editor Marc Goehring on Instagram he's now styling covers and fashion shows.Īt the beginning of 2016, Joerg joined the Canadian high-fashion e-retailer Ssense as editor-in-chief, a position he says has given him more freedom and independence from advertisers on the magazine side and has instigated a lot of thinking that has culminated with 032c Apparel.
Agnes, the 1960s brutalist church where they live with their kids and dog, Toastie, to work on all things 032c: the magazine, the apparel brand, and the cultural-instigation mechanism they run together. They're getting up early to see their friend and business partner, Justin O'Shea, launch SSS World Corp with a guerrilla fashion show on the street outside the Ritz Hotel. Outside, the crowd is twice as large as the crowd inside, and it's growing. But tonight it's simply the best party in town-perhaps the best party on the planet-and the Kochs are hosting. It's a subterranean labyrinth of rooms, intended to be a place for creative types to exchange ideas, like the Parisian literary salons of the 18th century or Zurich's Cabaret Voltaire, where Dadaists hung out in the early 1900s, or Studio 54. Joerg and Maria Koch are in Paris at Silencio, the semi-private nightclub conceived by David Lynch.
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